CONVERSE
AND BASKETBALL STAR
KYLE KORVER TEAM UP WITH EASTBAY
FOR ALL STAR DESIGN CONTEST
Converse
and Eastbay launch MyChucks
design contest on Eastbay.com
NORTH
ANDOVER, Mass. (May 9, 2008) – Converse, with
an assist from Utah Jazz star Kyle Korver, today announced
the launch of MyChucks, a contest inviting participants to
design a Chuck Taylor® All Star® shoe with the chance
to win the ultimate prize of having their shoe produced by
Converse and sold exclusively by Eastbay.
The Chuck Taylor® All Star® shoe is one of pop culture’s
great blank canvases and has been worn by icons and originals
spanning from music, sports, art and fashion who have been
scribbling their expressions on the shoe for decades. MyChucks
gives contestants the chance to bring their own creativity
to the Converse canvas and showcase their design to the world.
As part of the contest, Kyle Korver submitted his own design
of the Chuck Taylor All Star shoe which will be featured online,
along with a video of him designing his shoe and explaining
the process. Korver’s shoe features pinstripes to represent
all of the people in his life, and a red stripe to represent
himself and his desire to be an original. Converse will produce
226 pairs of the shoe, which pays homage to Korver’s
jersey number 26, and will be donated to the Kyle Korver Foundation,
whose mission is to make a positive impact on the lives of
under-privileged children by improving the quality of life
for disadvantaged youth and their families.
“My grandmother was an art teacher and she helped begin
my interest in design at a young age. I enjoyed it so much
that I majored in visual communications in college, and I’ve
had a passion for art and design ever since,” said Utah
Jazz forward Kyle Korver. “I’m known as a basketball
player but basketball isn’t everything that defines me,
and I’ve always looked for opportunities to express myself
off the court. I’m very excited for the MyChucks contest
because it gives people the opportunity to express themselves
by using the most iconic shoe of all time.”
To enter, contestants can visit mychucks.eastbay.com to download
the entry kit which contains a silhouette of the Chuck Taylor
All Star shoe and contest instructions. Participants need to
submit a scanned image of their design and a 20-30 second video
explaining their entry. Submissions will be placed in an online,
public gallery where visitors can vote on each design. Visitors
to the website can also register for a chance to win a new
pair of Chuck Taylor All Star shoes every day between April
28 and July 6.
The top five designs with the most votes will enter the final
round of judging which is determined by the total number of
votes, and the judging of artistic ability, creative expression
and overall design by a panel from Converse and Eastbay. The
Grand Prize will be announced on or about July 11, 2008 on
mychucks.eastbay.com. The winner will be flown to Converse
headquarters to work with designers and developers and create
the final version of the shoe, which will be produced and sold
on Eastbay.com beginning in January 2009. To be eligible for
the MyChucks contests, participants must be at least 18 years
of age, a U.S. resident and enter their design by June 8, 2008.
About Kyle Korver
Known as one the game’s premier three-point threats since
joining the league with the Philadelphia 76ers in 2003, Korver
was traded to the Utah Jazz in December 2007 and provided a
scoring boost off the bench that helped drive Utah to a 35-12
record since his acquisition and the No. 4 seed in the Western
Conference Playoffs. With a career average of 10.4 ppg and
over 40 percent accuracy from three-point range, the sharp-shooting
forward also owned the top free throw shooting percentage in
the 2006-07 season (91.7 percent). The 51st overall pick in
the 2003 NBA Draft, Korver helped lead Creighton University
to four straight NCAA Tournament appearances and was named
Second-Team All-American his senior season.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly
owned subsidiary of Nike, Inc. Established in 1908, the Converse
brand has built a reputation as “America’s Original
Sports Company”™ and has been associated with
a rich heritage of legendary shoes such as the Chuck Taylor® All
Star® shoe, the Jack Purcell® shoe and the One Star® shoe.
Today, Converse offers a diverse portfolio including premium
lifestyle men's and women's footwear and apparel. Converse
product is sold globally by retailers in over 160 countries
and through 35 company-owned retail locations in the U.S.
For more information, visit Converse on the web at www.converse.com.
About Eastbay
Eastbay
is a subsidiary of Foot Locker, Inc., a specialty athletic
retailer that operates approximately 3,800 athletic retail
stores in 21 countries in North America, Europe and Australia.
Through its Foot Locker, Footaction, Lady Foot Locker, Kids
Foot Locker and Champs Sports retail stores, as well as its
direct-to-customer channel Footlocker.com/Eastbay, the Company
is the leading provider of athletic footwear and apparel.
For more details about Eastbay, visit http://www.eastbay.com.
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