ACE LAUNCHES NEW CONSUMER HEALTH RESOURCES IN TIME
FOR COLD AND FLU SEASON
The Alliance for Consumer Education to Launch New Interactive Educational Resources
For Parents and Families.

Washington, DC (October 6, 2008) - The Alliance for Consumer Education (ACE) today launched four new rooms on its interactive website www.StopGerms.org and at the same time, unveiled a 3-Dimensional version of StopGerms.org in Second Life, a virtual online community. The launch of ACE’s educational resources coincides with the start of the cold and flu season across the United States.

ACE’s StopGerms.org, is an award-winning website aimed at educating consumers on ways they can help keep their families healthy through proper hygiene practices within the home. Included in the new expansion to the popular interactive site are four new rooms: The Garage, Foyer, Study, and Living Room.

Consumers can click on objects in each room such as doorknobs, carpets, toothbrushes, or counters to see which germs are hiding or lurking on each item. A second click of the mouse lets consumers know more about each of the germs and educates them on steps they can take to help protect their families from germs and the diseases they cause.

At the same time, ACE also launched a 3-Dimensional version of its Stopgerms website in Second Life, a virtual online community. Visitors to ACE’s “Consumer Education Island” will be able to learn more about the non-profit educational foundation and virtually tour the house and interact with the various germs spread throughout each room.

“ACE is helping parents and families understand the threat of exposure to those germs that can cause colds and flu. At the same time, these two new resources will help us reach so many more consumers in order to make them aware of the steps needed to minimize that threat and protect their families,” said Joseph M. Healy, President, Alliance for Consumer Education.

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The Alliance for Consumer Education (ACE) is a Washington, D.C. based nonprofit foundation dedicated to advancing community health and well-being. ACE brings together a broad base of organizations to work together for the consumer. All ACE programs fall within two categories, Public Health and Product Stewardship